Funeral Arts National Board Practice Exam

What is an effective way to merchandise a funeral home's services?

1. Direct mailing to potential clients

2. An informational brochure

3. Online advertisements

4. Local newspaper ads

The correct answer is: An informational brochure

Providing an informational brochure is a particularly effective way to merchandise a funeral home's services because it allows for thorough yet concise communication of the available options and packages offered by the funeral home. A brochure can outline various services, pricing, and unique offerings in a structured format that potential clients can take with them for reference. Brochures can be distributed at community events, placed in local churches, or handed out during consultations with families. They serve as both an informative tool and a means of establishing a personal connection; families often appreciate the tangible aspect of having information at hand when planning such sensitive events as funerals. The design and content of brochures can also reflect the brand and values of the funeral home, making them an impactful marketing tool. Other methods, such as direct mailing or online advertisements, may also reach potential clients, but they do not always provide the same depth of information that a well-crafted brochure can offer. In contrast, local newspaper ads can be effective but might not engage readers in the same interactive way as a brochure that families can review and keep. A brochure allows for more nuanced storytelling about services that are deeply relevant to families in times of need.