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Which action is illegal in the context of funeral services?

  1. Displaying caskets in a selection room

  2. Distributing price lists upon request

  3. Displaying a casket without its price

  4. Offering discounts for preplanning

The correct answer is: Displaying a casket without its price

Displaying a casket without its price is considered illegal in the context of funeral services due to regulations established to protect consumers. The Federal Trade Commission's Funeral Rule requires funeral providers to provide accurate pricing information about their goods and services, including caskets. This rule mandates that consumers have access to clear, itemized price lists to ensure they can make informed decisions. Failing to display the price of a casket misleads the consumer and prevents them from assessing the cost of their selections, thereby violating consumer protection laws. In contrast, the other actions mentioned—displaying caskets in a selection room, distributing price lists upon request, and offering discounts for preplanning—comply with legal requirements. Displaying caskets allows customers to see their options, distributing price lists promotes transparency, and offering discounts for preplanning is a common practice designed to encourage advance funeral arrangements.