Funeral Arts National Board Practice Exam

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Prepare for the Funeral Arts National Board Exam. Utilize flashcards, multiple choice questions, and gain insightful hints with detailed explanations. Ensure your readiness for this crucial examination!

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Which of the following is an example of passive marketing in funeral services?

Offering discounts on services
Having products or their photos displayed and allowing the customer to initiate discussion
Providing a video tour of services
Conducting a seminar on funeral planning

The correct answer is: Having products or their photos displayed and allowing the customer to initiate discussion

Passive marketing in funeral services refers to strategies that do not actively push sales but instead create opportunities for potential customers to engage when they are ready. Having products or their photos displayed and allowing customers to initiate discussion exemplifies this approach. It invites clients to explore options at their own pace without feeling pressured, fostering an environment that encourages inquiry and engagement on their terms. In the context of the other choices, offering discounts on services represents an active promotion that seeks to encourage immediate consumer action. Providing a video tour of services, while informative, also takes a more active role in showcasing what the funeral service offers. Conducting a seminar on funeral planning is another proactive measure, aimed specifically at educating and persuading potential clients about the value of planning. Thus, option B stands out as it aligns with a more subdued and non-intrusive approach to marketing, allowing customers to engage only when they feel compelled to do so.