Funeral Arts National Board Practice Exam

Which of the following is NOT typically included in a funeral home's brochure?

1. Service offerings

2. Pricing information

3. Employee bios

4. Community involvement

The correct answer is: Employee bios

Employee bios are not typically included in a funeral home's brochure because the primary purpose of such brochures is to inform families about the services offered and provide relevant information that assists them in making decisions regarding their loved one's memorialization. The brochure serves as a practical guide, focusing on service offerings, such as types of funerals, cremation options, and other available arrangements that families might consider. Pricing information is often included to ensure transparency and help families plan their budgets accordingly. Community involvement may also be mentioned, as it reflects the funeral home's commitment to serving and engaging with the local community, which can build trust and rapport with potential clients. While employee bios can be valuable for providing insight into the staff's qualifications and personal touch, they are not essential for a brochure, which is designed to provide immediate, practical information about services and support available to grieving families.