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Which service could increase attendance at a funeral?

  1. Personalized memorial videos

  2. Discounted service packages

  3. Longer service durations

  4. Offering free refreshments

The correct answer is: Personalized memorial videos

Personalized memorial videos can significantly increase attendance at a funeral by creating a more engaging and meaningful experience for those attending. These videos allow families to showcase cherished memories, highlight the deceased's life story, and include messages from loved ones, making attendees feel more connected and invested in the ceremony. By personalizing the experience, it not only honors the deceased but also invites friends and family to share in the celebration of their life, potentially encouraging more people to attend. The other options, while they may have individual benefits, do not inherently create the same level of emotional connection or personalized experience that a memorial video does. For example, discounted service packages might attract cost-conscious families but might not resonate emotionally with potential attendees. Longer service durations could lead to fatigue and diminish the overall experience, while offering free refreshments might provide a practical incentive but does not deeply engage guests with the personal aspects of the memorial. Therefore, the option that stands out for enhancing attendance through emotional connection and engagement is personalized memorial videos.