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Which statement is correct regarding the Declining Price Structure Model in merchandise pricing strategy?

  1. Creates higher margins on all caskets

  2. Encourages the consumer to purchase less expensive merchandise

  3. Creates a lower margin on the most expensive caskets

  4. Increases costs for entry-level caskets

The correct answer is: Creates a lower margin on the most expensive caskets

The correct answer highlights that the Declining Price Structure Model results in a lower margin on the most expensive caskets. This model is designed to guide consumers towards a broader range of merchandise by setting prices in a way that reduces the margin for higher-priced items while maintaining or increasing margins on lower-priced items. By adopting this pricing strategy, funeral homes can encourage customers to explore various options rather than gravitating only towards the most expensive caskets. It allows for a more balanced inventory turnover where the overall sales volume can help compensate for the lower margins seen on premium products. This approach is beneficial not only to reach diverse market segments but also to ensure that less expensive options are seen as more attractive than the higher-end merchandise. The other options regarding higher margins on all caskets, encouraging less expensive purchases, and increasing costs for entry-level caskets do not align with the principles of the Declining Price Structure Model. Instead, the focus is on maintaining competitive pricing across all ranges, specifically aiming to optimize revenue through strategic margin adjustments rather than raising costs or margins across the board.